Ever since I heard of it during Computex 2014, I have been following the RGB line of products very closely. It honestly looked like the perfect keyboard. And as a very happy M65 user, I was even enthusiastic about replacing it with the new RGB version once I heard about that.
Since then, a lot of companies have followed suit, announcing and even releasing their own fully RGB-backlit mechanical keyboards and mice.
But I still waited for the Corsair one to be ready, because they did it first, and I was still riding hype from back in June. I was very excited today when I found a thread detailing the availability of pre-orders for the new brown switch K95 RGB, the keyboard I've been waiting on personally. I was equally disappointed when I got to the NewEgg page, ready to throw my money at the screen, and realized the classy, understated and familiar Corsair logo at the top of the keyboard had been replaced with an ugly, edgy looking tribal graphic and the word "Gaming" sticking out nice and bright in yellow.
It really shouldn't be a big deal, it's just a logo. It doesn't change the keyboard's great feel, premium build quality, and great feature set.
Yet, it's stopping me from adding it to my cart.
I don't understand this change. The "Gaming" marketing campaign doesn't appeal to nearly anyone other than the 14 year old boy hardc0r3 1337 g4mr, and I've found many other people that agree with me. I read what the Corsair rep said, that Corsair is trying to get more recognition for their peripherals with this new branding. But I feel all this is going to achieve is driving away many more people, such as professionals, non-gamers, and people who just aren't total tools.
I feel the need to reiterate how it appears I'm blowing up such a minuscule detail. But it's enough of an issue to sway many already established customers purchases, and I can confidently say I will now be looking at competitor's offerings for my next keyboard. I'm still hoping that this change is reverted or a different style of the keyboard with the old logo is released in the next couple weeks, but I'm tired of rubber dome and I don't plan on holding out any longer than that.
Since then, a lot of companies have followed suit, announcing and even releasing their own fully RGB-backlit mechanical keyboards and mice.
But I still waited for the Corsair one to be ready, because they did it first, and I was still riding hype from back in June. I was very excited today when I found a thread detailing the availability of pre-orders for the new brown switch K95 RGB, the keyboard I've been waiting on personally. I was equally disappointed when I got to the NewEgg page, ready to throw my money at the screen, and realized the classy, understated and familiar Corsair logo at the top of the keyboard had been replaced with an ugly, edgy looking tribal graphic and the word "Gaming" sticking out nice and bright in yellow.
It really shouldn't be a big deal, it's just a logo. It doesn't change the keyboard's great feel, premium build quality, and great feature set.
Yet, it's stopping me from adding it to my cart.
I don't understand this change. The "Gaming" marketing campaign doesn't appeal to nearly anyone other than the 14 year old boy hardc0r3 1337 g4mr, and I've found many other people that agree with me. I read what the Corsair rep said, that Corsair is trying to get more recognition for their peripherals with this new branding. But I feel all this is going to achieve is driving away many more people, such as professionals, non-gamers, and people who just aren't total tools.
I feel the need to reiterate how it appears I'm blowing up such a minuscule detail. But it's enough of an issue to sway many already established customers purchases, and I can confidently say I will now be looking at competitor's offerings for my next keyboard. I'm still hoping that this change is reverted or a different style of the keyboard with the old logo is released in the next couple weeks, but I'm tired of rubber dome and I don't plan on holding out any longer than that.
Aucun commentaire:
Enregistrer un commentaire