20+4 pin power connector does not fit in motherboard socket correctly (90% in)

I have spent at least an hour trying to fit a 24-pin power connector from the power supply into the socket on the motherboard. At first we thought that the reason it did not go in was that there was a tab in the way which we had to pull back but after trying repetitively we did not succeed and it seemed that a pin or socket was mis-aligned. Pictures of both components:



http://ift.tt/1kaO32X

http://ift.tt/1odXuVp

http://ift.tt/1kaO32Z



I am wandering wether it is just me or the pins/sockets are bent. If they are, how should I go about trying to repair them? I have tried moving them with a pin but they won't stay in one place.



The power supply is a Corsair CX 430M

The motherboard is an MSI 970A-G43



Please note that this is my first build so try to keep answers simple - I am not an expert - if there is any more information that would help, don't hesitate to ask!



I have found many others with this problem and I am not sure why it doesn't go in. I have pushed as hard as I can and it has got not further. The 4 pin will go in fine but the 20 pin doesn't. I have no idea whether it is in fact bent pins or just a faulty cable and if the problem persists I will probably send the part back as faulty.